"Innovate" hype video scriptwriting - Cencora, Inc.

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The annual Health Systems National Summit is the definitive event for the U.S. Pharmaceuticals & Animal Health division at Cencora (a Fortune 10 company), attracting leaders from some of the most influential health systems across the U.S. each year.

Leadership wanted a hype video to kick off the 2025 Summit's general session in Austin, TX to help promote Accelerate Pharmacy Solutions, a portfolio of services helping health system pharmacies improve efficiency, drive revenue, and keep patient care within the health system ecosystem. 

I began putting together a script based on some popular videos promoting Google AI, working to give a human face to a suite of technical solutions while reflecting Cencora's role as a leading global pharmaceutical logistics company. Coordinating efforts with a cross-functional team of Cencora leadership and video production vendor I went through several iterations of a script, landing on a hopeful, inspirational storyline highlighting the impacts of Accelerate Pharmacy Solutions while using strategic messaging where appropriate.

Some of the challenges included incorporating select shots from a massive amount of existing b-roll and new footage into the visuals, collaborating with multiple stakeholders for review and approval, and strategically pushing back on "business speak" script suggestions that would undermine the main theme of the video. 

Please click here to view a .pdf of one of the latter versions of the video the script. 

Here is the final version of the video:




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