Published on LinkedIn June 2, 2020 by David Dean Menzies To quote the famous philosopher Friedrich Nietzsche, "All I need is a sheet of paper and something to write with, and then I can turn the world upside down." This continues to resonate today with the reliance—not preference, not proliferation, but pure reliance—on the internet for most every aspect of our daily lives. News, shopping, working, exercise, healthcare, keeping up with friends and family, blogging, anything and everything we touch at some point goes through our mobile devices or computer. Don’t believe me? Think about the last time you went one whole day without going online. As we all rely more and more on the online world for our information, the lines continue to blur between social media (Facebook, Twitter, Instagram, LinkedIn, etc.) and online shopping websites, news sites, and other content generators. Thanks to interoperability and cross-channel advertising, tracking cookies, geofencing, an...
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