Resume

STORYTELLER • WRITER • CREATIVE

Translating complex ideas into clear, strategic messaging that drives engagement, reputation, and results

Strategic communications and public relations leader with a proven track record of shaping narratives, building media relationships, and delivering high-impact messaging for Fortune 10 organizations, startups, nonprofits, and academic institutions. Expertise spans media relations, executive communications, content strategy, crisis communications, and integrated marketing.

Known for translating complex concepts into compelling stories that resonate with diverse stakeholders, influence perception, and support organizational goals. Experienced in leading cross-functional initiatives, advising senior leadership, and driving communications strategies across healthcare, technology, education, and B2B sectors.

CORE COMPETENCIES

  • PR and media relations

  • External and internal communications

  • Crisis communications

  • Brand messaging and narrative development

  • Content strategy and thought leadership

  • Stakeholder engagement

  • SEO and analytics-driven content

  • Cross-functional leadership and collaboration

EXPERIENCE

Sr. Copywriter - Cencora, Inc.

August 2023 - present

Partner with senior stakeholders across a Fortune 10 global pharmaceutical company to develop and execute strategic messaging across brand, digital, and campaign initiatives.


  • Shape and maintain a consistent corporate voice across internal and external communications channels. 

  • Develop executive-level and customer-facing content including thought leadership, industry reports, case studies, and integrated campaign assets. 

  • Collaborate cross-functionally with marketing, creative, UX/UI, and leadership teams to align messaging with business priorities. 

  • Ensure all communications meet brand, regulatory, and legal standards in a highly regulated industry. 

  • Leverage AI-enabled tools to enhance content development, efficiency, and performance.


Copywriter - CastleBranch, Wilmington, NC

June 2020 - August 2023

Wrote and distributed press releases, executive communications, video scripts, and digital content across multiple platforms to promote industry-leading nursing education and healthcare HR software solutions.

  • Managed editorial direction of external client newsletter (11,700+ circulation) and internal communications (400+ employees).

  • Collaborated with leadership and marketing teams to align messaging with organizational goals and brand positioning.

  • Contributed to integrated campaigns spanning email, social media, and web channels.

>>CLICK HERE TO READ KUDOS FROM COMPANY PRESIDENT

>>CLICK HERE TO READ LETTER OF RECOMMENDATION FROM SUPERVISOR


Copywriter - Eight Oh Two Marketing, Wilmington, NC

January – April 2020

  • Developed SEO-driven content strategies for national clients across multiple industries, improving search visibility and audience engagement.

  • Produced long-form content tailored to both B2B and B2C audiences, aligning messaging with brand voice and business objectives.


Content Marketing Editor (P/T) - SAJ Media, Wilmington, NC

April 2019 – January 2020

  • Managed editorial content for regional business publications with a combined circulation of 31,000+.

  • Oversaw multi-channel content distribution across email newsletters, websites, and social media platforms.

  • Tracked performance metrics and optimized content strategies based on audience engagement data.

  • Conducted interviews and produced multimedia content, including video features.


President- Innovative Public Relations, Apex, NC/Hampstead, NC

August 2007 – April 2019

  • Founded and led a public relations consultancy serving clients across healthcare, technology, legal, and industrial sectors.

  • Developed and executed comprehensive PR and communications strategies, including media outreach, thought leadership, and brand positioning.

  • Built and maintained strong relationships with media outlets, securing coverage in targeted publications.

  • Advised executives on communications strategy, messaging, and reputation management.

  • Provided media training and served as spokesperson for client organizations.

  • Led crisis communications efforts, guiding clients through high-stakes situations and protecting brand reputation.


Account Manager - ClearImage Public Relations (2006 – 2007)

News and Information Manager - Duke University Office of Information Technology (2003 – 2006)

Director of Publications - Duke University School of Law (2000 – 2003)

Editor-in-Chief - Addison Eagle (circ. 35k) (2000)

Editor - Williston Whistle (circ. 11k) (1997 – 2000)

Freelance Writer - various publications (1994 – 2020)


Education

State University of New York College at Geneseo, Geneseo, NY

1985 – 1989

BA, Communication (English Writing Minor)


Volunteer Experience

Business Mentor Dec 2017 - Dec 2019

UNCW Center for Innovation Wilmington, NC

and Entrepreneurship

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"Innovate" hype video scriptwriting - Cencora, Inc.

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Cencora's 2026 Pharmacy Outlook highlights benchmarking data on specialty, 340B, infusion, and more from 100+ health system pharmacy leaders. At over 60 pages, this flagship thought leadership asset -- distributed in print and electronic form -- is key to how the company positions itself as a strategic health systems partner. The project behind this publication began with an extraordinarily short four-month timeline that involved creating a multi-question survey emailed to leaders at regional health systems, community hospitals, integrated delivery networks, ambulatory centers, and critical access hospitals across the U.S. with an average pharmacy spend of $144.8M.  In addition to helping craft and proof survey questions, my role involved developing an outline of the entire report; coordinating review of survey results with six different teams representing areas reflected in the results; interviewing dozens of team members about what the results represent; and then writing and edit...
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