Resume

STORYTELLER • CREATIVE • COMMUNICATOR


Strategic communications and public relations leader with a proven track record of shaping narratives, building media relationships, and delivering high-impact messaging. Expertise spans copywriting, content marketing, media relations, executive communications, crisis communications, and integrated marketing. 


Known for translating complex concepts into compelling stories that resonate with diverse stakeholders, influence perception, and support organizational goals. Experienced in leading cross-functional initiatives, advising senior leadership, and driving communications strategies across healthcare, technology, pharmaceutical, manufacturing, legal, education, and various B2C and B2B sectors.


CORE SKILLS


Concept Development & Creative Strategy

PR and Media Relations

Healthcare & Pharmaceutical Copywriting (HCP & DTC)

External and Internal Communications

Brand Voice & Messaging Architecture

Crisis Communications Planning, Execution, Spokesperson

Long-Form & Short-Form Content (Digital, Print, Social)

Medical/Legal/Regulatory (MLR) Review Process

Content Marketing & Campaign Development

Cross-Functional Collaboration (Creative, UX, Strategy, Legal)

AI, SEO, Analytics & Performance Optimization

Editing, Proofreading & AP Style Familiarity


PROFESSIONAL EXPERIENCE


Senior Copywriter

Cencora, Inc. | 2023-Present

  • Partner with senior executives and cross-functional leaders to develop and execute communications strategies for a Fortune 10 global pharmaceutical company, primarily supporting Cencora's U.S. Healthcare Solutions segment ($284.96B revenue in FY25). 
  • Write and edit clear, engaging copy across internal and external campaigns, case studies, white papers, thought leadership, event collateral, industry reports, public policy articles, social media, newsletters, websites, email, video, marketing collateral, and sales enablement materials.
  • Collaborate closely with designers, vendors, marketers, sales, leadership, UX/UI, and legal teams to deliver highly specialized, persuasive, and regulatory-compliant content designed to educate and influence specific healthcare industry audiences.
  • Leverage AI-enabled tools and analytics to enhance content performance, efficiency, and scale.
  • Key initiatives: developing content for C.O.R.E., an enterprise-wide collaboration and operating model transformation; managing digital content for Cencora Connect, a unified customer portal; and leading production of Cencora’s 60+ page 2026 Pharmacy Outlook featuring benchmarking data from 100+ health system pharmacy leaders averaging $144.8M in pharmacy spend.

Copywriter

CastleBranch | 2020-2023

  • Developed strategic internal and external healthcare and nursing industry marketing communications including press releases, executive messaging, video scripts, thought leadership, web copy, marketing collateral, and digital content to support corporate communications, lead generation, and customer engagement.
  • Balanced creative storytelling and SEO enhancements with compliance and accuracy.
  • Served as editor of external newsletter (circ. 11,700+) and internal newsletter (circ. 400+), managed integrated marketing campaigns across email, web, and social channels.

Content Marketing Editor

SAJ Media | 2019-2020

  • Created and edited multi-channel content across print and digital platforms (incl. Greater Wilmington Business Journal and WILMA Magazine) and marketing collateral, email campaigns, magazines, newsletters, and video for audiences totaling 30,000+.
  • Managed editorial calendars and optimized content via SEO and performance metrics.
  • Ensured consistency in brand voice, tone, and messaging across channels.

President

Innovative Public Relations | 2006-2019

  • Served as Director of Communications and Public Relations for B2B/B2C clients in healthcare, technology, life sciences, legal, nonprofit, and manufacturing sectors, among others.
  • Developed and executed integrated marketing, advertising, public relations, media relations, and branding campaigns specific to diverse target audiences.
  • Provided internal and external strategic messaging, brand positioning, and crisis communication guidance to C-suite executives, served as spokesperson as needed.
  • Created content across earned, owned, and paid channels, including thought leadership and media campaigns delivering high-impact storytelling aligned with business goals.

News and Information Manager

Duke University Office of Information Technology | 2003-2006

  • Directed internal and external communications, including crisis communications, public relations, and marketing initiatives for a global university’s office of information technology.
  • Developed and disseminated messaging that translated complex technical initiatives into clear, audience-friendly narratives for 13,500+ students and 12,000+ faculty and staff.
  • Managed a $200K+ budget and supervised staff, ensuring efficient execution of strategic communications programs.
  • Key initiative: led an award-winning international public relations campaign for the iPod First-Year Experience, generating extensive national and global media coverage.

Director of Publications

Duke University School of Law | 2000-2003

  • Directed publication of Duke University School of Law’s seven internationally recognized student law journals, each producing multiple issues (total of 24+ annually).
  • Managed a $300K+ budget and international subscription database, supervised staff and 20+ student editors.
  • Ensured editorial quality, brand consistency, and adherence to rigorous publication standards, coordinated production timelines and editorial workflows across multiple teams.
  • Key initiative: guided startup of the Duke Law & Technology Review in 2001, an innovative online journal bridging the gap between fast-moving technological advancements and legal doctrine via short, accessible articles called iBriefs, designed for quick insights on legal developments for legal and industry professionals.

EDUCATION


Bachelor of Arts in Communication (English Writing Minor)

 State University of New York at Geneseo, Geneseo, NY • August 1985 – May 1989


VOLUNTEER EXPERIENCE


Business Mentor

UNCW Center for Innovation and Entrepreneurship | December 2017 - December 2019

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"Innovate" hype video - scriptwriting

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Cencora's 2026 Pharmacy Outlook highlights benchmarking data on specialty, 340B, infusion, and more from 100+ health system pharmacy leaders. At over 60 pages, this flagship thought leadership asset -- distributed in print and electronic form -- is key to how the company positions itself as a strategic health systems partner. The project behind this publication began with an extraordinarily short four-month timeline that involved creating a multi-question survey emailed to leaders at regional health systems, community hospitals, integrated delivery networks, ambulatory centers, and critical access hospitals across the U.S. with an average pharmacy spend of $144.8M.  In addition to helping craft and proof survey questions, my role involved developing an outline of the entire report; coordinating review of survey results with six different teams representing areas reflected in the results; interviewing dozens of team members about what the results represent; and then writing and edit...
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