Resume

STORYTELLER • WRITER • CREATIVE

Translating complex ideas into clear, compelling, high-performing copy

David Dean Menzies has a love of storytelling reflected in a vibrant career of crafting marketing, PR, advertising, and SEO copy for a Fortune 10 company, successful corporations, innovative startups, nonprofits, government agencies and educational institutions. He excels at engaging B2B and B2C audiences with strategic messaging across multiple print and electronic marketing collateral formats to help achieve goals in sales, education, advocacy, and more.

He has a unique combination of additional experience editing two weekly newspapers; managing eight student law journals; and writing articles for numerous regional and national news outlets and trade publications.


Sr. Copywriter - Cencora, Inc.

August 2023 - present

Partner closely with marketing, creative, and cross-functional stakeholders in multiple units throughout a Fortune 10 global pharmaceutical company to develop persuasive messaging across brand, digital, and campaign initiatives. Play a key role in shaping Cencora’s voice across channels while balancing creativity with performance-driven goals.

  • Develop and execute clear, engaging copy across internal and external campaigns, case studies, white papers, articles, event collateral, industry reports, newsletters, websites, email, social media, video, and sales enablement materials.

  • Collaborate closely with designers, video teams, UX/UI teams, marketers, leadership, and other stakeholders to deliver cohesive creative from discovery through final delivery.

  • Edit and refine copy produced by other team members to ensure clarity, consistency, accuracy, and brand alignment.

  • Ensure all copy aligns with brand guidelines, content standards, legal requirements, and business objectives.
  • Leverage artificial intelligence (AI) tools in content ideation and editing.


Copywriter - CastleBranch, Wilmington, NC

June 2020 - August 2023

Write, edit, and proof impactful marketing, public relations, and SEO copy to promote industry-leading nursing education and healthcare HR solutions.

  • Main focus on video scripts, press releases, marketing collateral, email marketing, social media and website copy.

  • Editor of client newsletter (circ. 11,727) and internal company newsletter (circ. 410).

>>CLICK HERE TO READ KUDOS FROM COMPANY PRESIDENT

>>CLICK HERE TO READ LETTER OF RECOMMENDATION FROM SUPERVISOR


Copywriter - Eight Oh Two Marketing, Wilmington, NC

January – April 2020

Write, edit, proof informative "how-to" and lifestyle articles for national online retailer and service provider clients.

  • Utilize SEO best practices for disseminating keywords within 1,200 - 2,500 word content pieces.

  • B2B and B2C audiences in travel; event planning; retail; software; and home decor industry sectors.


Content Marketing Editor (P/T) - SAJ Media, Wilmington, NC

April 2019 – January 2020

Write, edit, and proof online and print marketing content for SAJ Media publications including Greater Wilmington Business Journal, WILMA Magazine and WilmingtonBiz Magazine (combined circ. 31k+).

  • Manage distribution of articles via 11 weekly emails, multiple websites and social media channels, track analytics.

  • Conduct interviews, write scripts, and manage shoots for video features.


President - Innovative Public Relations, Apex, NC/Wilmington, NC

August 2007 – April 2019

Deliver strategic messaging on behalf of clients via content creation and public relations/media relations efforts focusing on audiences in healthcare; medical devices; pharmaceutical; legal; datacenter; software; and automotive industry sectors.

  • Develop content-rich PR, marketing, and social media pieces as well as SEO-friendly website content.

  • Build media relationships in targeted news outlets, solicit speaking engagements at major industry events, provide media training, act as spokesperson, manage crisis communication situations.


Education

State University of New York College at Geneseo, Geneseo, NY

1985 – 1989

BA, Communication (English Writing Minor)


Additional Professional Experience

Account Manager - ClearImage Public Relations (2006 – 2007)

News & Information Manager - Duke University Office of Information Technology (2003 – 2006)

Director of Publications - Duke University School of Law (2000 – 2003)

Editor-in-Chief - Addison Eagle (circ. 35k) (2000)

Editor - Williston Whistle (circ. 11k) (1997 – 2000)

Freelance Writer - various publications (1994 – 2020)


Volunteer Experience

Business Mentor Dec 2017 - Dec 2019

UNCW Center for Innovation Wilmington, NC

and Entrepreneurship

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"Innovate" hype video scriptwriting - Cencora, Inc.

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The annual Health Systems National Summit is the definitive event for the U.S. Pharmaceuticals & Animal Health division at Cencora (a Fortune 10 company), attracting leaders from some of the most influential health systems across the U.S. each year. Leadership wanted a hype video to kick off the 2025 Summit's general session in Austin, TX to help promote Accelerate Pharmacy Solutions, a portfolio of services helping health system pharmacies improve efficiency, drive revenue, and keep patient care within the health system ecosystem.  I began putting together a script based on some popular videos promoting Google AI, working to give a human face to a suite of technical solutions while reflecting Cencora's role as a leading global pharmaceutical logistics company. Coordinating efforts with a cross-functional team of Cencora leadership and video production vendor I went through several iterations of a script, landing on a hopeful, inspirational storyline highlighting the impact...
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Cencora Connect UX writing/marketing copywriting - Cencora, Inc.

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In late 2024 Cencora's UX/UI design team needed help with user guide instructions for a new online portal. They were working on developing Cencora Connect as a one stop shop for customers to find all of their Cencora solutions in one place, rather than having to bookmark multiple independent websites requiring individual logins, etc.  Over a three-month period I collaborated with multiple UX/UI stakeholders individually as well as in ongoing weekly group meetings, translating technical jargon into easy-to-understand language to engage the user in a conversation. We used Figma to work our way through hundreds of pop-up instructions and individual pages, sharing thoughtful back-and-forth conversations and feedback until we reached consensus.  During this project I was working on a parallel track to develop strategic messaging about Cencora Connect, revolving around what it is, what it does, and what benefits it provides users. I worked closely with designers on our Brand and Cre...
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MedTray case study writing/editing - Cencora, Inc.

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In the fall of 2023, Cencora's U.S. Pharmaceuticals & Animal Health (USPAH) division launched a campaign to promote its medication tray solution (MedTray) with health system pharmacies. The solution is comprised of medicine with Radio-Frequency Identification (RFID) tags, a hand-held scanner, and dedicated mobile application accessed via a smartphone, iPad, or computer. It's geared toward helping busy health system pharmacies better mange inventory and track products in trays of medicine as they are distributed throughout the hospital. Pharmacy staffers are able to receive alerts about soon-to-expire medications, and once a medication is distributed it is flagged within an automatic inventory system to keep supplies fresh. The entire solution saves time and money and helps to cut down on errors. I was tasked with building a case study on the successful implementation of MedTray by CHRISTUS Health, a large Texas-based health system. After performing research and interviews w...
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