Posts

Patient assistance flyer - marketing copywriting

-
Image
Rush marketing jobs are just as common in corporate settings as they are in agencies. The trick is juggling the various elements that go into producing a quality piece to get it to the finish line on time while not sacrificing competing timelines for additional projects. On September 15, 2025 a marketer at Cencora reached out with a high-priority request for a one-page flyer launching a patient assistance offering with a shift to an accelerated implementation date. Working through a handful of slides from a PowerPoint deck and a solution brief, I began crafting an outline while at the same time reaching out to the graphic designer assigned to the project to coordinate how much space we would have for content. Using the feedback from the designer, I began filling-out the outline and working toward a first draft. The initial ask was for a first round of content review by September 15, and a final draft of the designed marketing slick by September 26. Through proactive collaboration and p...
Read more

Elevating community pharmacy - thought leadership

-
Image
In late 2025 a marketer with Cencora's Health and Government Services group requested a long-form, 1,000+ word thought leadership article for community pharmacy customers. The only resource was a 45-slide PowerPoint deck, which was image and statistics-heavy and light on content. I held a discovery call with this marketer and a subject matter expert, digging into key points and messaging to stress within the piece. Utilizing this information and some detailed research, I produced a draft within a week, then guided stakeholders through internal review and compliance toward a final draft that was distributed via email to customers and prospects and hosted on Cencora.com. Click here for a draft of the article View the final article on Cencora.com
Read more

"Innovate" hype video - scriptwriting

-
Image
The annual Health Systems National Summit is the definitive event for the U.S. Pharmaceuticals & Animal Health division at Cencora (a Fortune 10 company), attracting leaders from some of the most influential health systems across the U.S. each year. Leadership wanted a hype video to kick off the 2025 Summit's general session in Austin, TX to help promote Accelerate Pharmacy Solutions, a portfolio of services helping health system pharmacies improve efficiency, drive revenue, and keep patient care within the health system ecosystem.  I began putting together a script based on some popular videos promoting Google AI, working to give a human face to a suite of technical solutions while reflecting Cencora's role as a leading global pharmaceutical logistics company. Coordinating efforts with a cross-functional team of Cencora leadership and video production vendor I went through several iterations of a script, landing on a hopeful, inspirational storyline highlighting the impact...
Read more

Public policy - thought leadership

-
Image
In late summer 2025, the marketing team for Cencora's specialty group purchasing organization (GPO) business unit requested a comprehensive, fully cited public policy article for Oncologistics, the company's membership magazine for specialty GPO customers (circ. 1,500 print, 15k digital). The original deadline was over a month away to give time for research, writing, and editing as well as proper vetting by multiple corporate stakeholders including the marketing team; individuals in the specialty GPO business unit; U.S. Public Policy team; and the company's compliance office. The original ask was for a 1,000-word piece on the Medicare Physician Self-Referral Law, commonly known as the Stark law, which prohibits physicians from referring Medicare patients to services in which they have a financial interest. I researched/wrote/edited a draft, then provided it to Cencora’s U.S. Public Policy team. Surprisingly (and without warning) they decided to table the article due to the ...
Read more

Online portal - UX writing/marketing copywriting

-
Image
In late 2024 Cencora's UX/UI design team needed help with user guide instructions for a new online portal. They were working on developing Cencora Connect as a one stop shop for customers to find all of their Cencora solutions in one place, rather than having to bookmark multiple independent websites requiring individual logins, etc.  Over a three-month period I collaborated with multiple UX/UI stakeholders individually as well as in ongoing weekly group meetings, translating technical jargon into easy-to-understand language to engage the user in a conversation. We used Figma to work our way through hundreds of pop-up instructions and individual pages, sharing thoughtful back-and-forth conversations and feedback until we reached consensus.  During this project I was working on a parallel track to develop strategic messaging about Cencora Connect, revolving around what it is, what it does, and what benefits it provides users. I worked closely with designers on our Brand and Cre...
Read more

Case study - writing/editing

-
Image
In the fall of 2023, Cencora's U.S. Pharmaceuticals & Animal Health (USPAH) division launched a campaign to promote its medication tray solution (MedTray) with health system pharmacies. The solution is comprised of medicine with Radio-Frequency Identification (RFID) tags, a hand-held scanner, and dedicated mobile application accessed via a smartphone, iPad, or computer. It's geared toward helping busy health system pharmacies better mange inventory and track products in trays of medicine as they are distributed throughout the hospital. Pharmacy staffers are able to receive alerts about soon-to-expire medications, and once a medication is distributed it is flagged within an automatic inventory system to keep supplies fresh. The entire solution saves time and money and helps to cut down on errors. I was tasked with building a case study on the successful implementation of MedTray by CHRISTUS Health, a large Texas-based health system. After performing research and interviews w...
Read more

Pharmacy Outlook report - writing/editing

-
Image
Cencora's 2026 Pharmacy Outlook highlights benchmarking data on specialty, 340B, infusion, and more from 100+ health system pharmacy leaders. At over 60 pages, this flagship thought leadership asset -- distributed in print and electronic form -- is key to how the company positions itself as a strategic health systems partner. The project behind this publication began with an extraordinarily short four-month timeline that involved creating a multi-question survey emailed to leaders at regional health systems, community hospitals, integrated delivery networks, ambulatory centers, and critical access hospitals across the U.S. with an average pharmacy spend of $144.8M.  In addition to helping craft and proof survey questions, my role involved developing an outline of the entire report; coordinating review of survey results with six different teams representing areas reflected in the results; interviewing dozens of team members about what the results represent; and then writing and edit...
Read more