Elevating community pharmacy - thought leadership

-


In late 2025 a marketer with Cencora's Health and Government Services group requested a long-form, 1,000+ word thought leadership article for community pharmacy customers. The only resource was a 45-slide PowerPoint deck, which was image and statistics-heavy and light on content. I held a discovery call with this marketer and a subject matter expert, digging into key points and messaging to stress within the piece.

Utilizing this information and some detailed research, I produced a draft within a week, then guided stakeholders through internal review and compliance toward a final draft that was distributed via email to customers and prospects and hosted on Cencora.com.

Click here for a draft of the article

View the final article on Cencora.com


Popular posts from this blog

"Innovate" hype video - scriptwriting

-
Image
The annual Health Systems National Summit is the definitive event for the U.S. Pharmaceuticals & Animal Health division at Cencora (a Fortune 10 company), attracting leaders from some of the most influential health systems across the U.S. each year. Leadership wanted a hype video to kick off the 2025 Summit's general session in Austin, TX to help promote Accelerate Pharmacy Solutions, a portfolio of services helping health system pharmacies improve efficiency, drive revenue, and keep patient care within the health system ecosystem.  I began putting together a script based on some popular videos promoting Google AI, working to give a human face to a suite of technical solutions while reflecting Cencora's role as a leading global pharmaceutical logistics company. Coordinating efforts with a cross-functional team of Cencora leadership and video production vendor I went through several iterations of a script, landing on a hopeful, inspirational storyline highlighting the impact...
Read more

Online portal - UX writing/marketing copywriting

-
Image
In late 2024 Cencora's UX/UI design team needed help with user guide instructions for a new online portal. They were working on developing Cencora Connect as a one stop shop for customers to find all of their Cencora solutions in one place, rather than having to bookmark multiple independent websites requiring individual logins, etc.  Over a three-month period I collaborated with multiple UX/UI stakeholders individually as well as in ongoing weekly group meetings, translating technical jargon into easy-to-understand language to engage the user in a conversation. We used Figma to work our way through hundreds of pop-up instructions and individual pages, sharing thoughtful back-and-forth conversations and feedback until we reached consensus.  During this project I was working on a parallel track to develop strategic messaging about Cencora Connect, revolving around what it is, what it does, and what benefits it provides users. I worked closely with designers on our Brand and Cre...
Read more

Pharmacy Outlook report - writing/editing

-
Image
Cencora's 2026 Pharmacy Outlook highlights benchmarking data on specialty, 340B, infusion, and more from 100+ health system pharmacy leaders. At over 60 pages, this flagship thought leadership asset -- distributed in print and electronic form -- is key to how the company positions itself as a strategic health systems partner. The project behind this publication began with an extraordinarily short four-month timeline that involved creating a multi-question survey emailed to leaders at regional health systems, community hospitals, integrated delivery networks, ambulatory centers, and critical access hospitals across the U.S. with an average pharmacy spend of $144.8M.  In addition to helping craft and proof survey questions, my role involved developing an outline of the entire report; coordinating review of survey results with six different teams representing areas reflected in the results; interviewing dozens of team members about what the results represent; and then writing and edit...
Read more