Marketing copywriting


(Cencora, Inc.)


Website copy
(Cencora, Inc.)

Article
(Cencora, Inc.)

Sales slick
(Cencora, Inc.)

Sales slick
(Cencora, Inc.)

Brochure
(Cencora, Inc.)

Booklet
(Cencora, Inc.)



Video scriptwriting
(Cencora, Inc.)

UX copywriting
(Cencora, Inc.)

Report
(CastleBranch)

Brochure
(CastleBranch 2023)

White paper
(CastleBranch/OADN)

Video scriptwriting
(CastleBranch)

Video scriptwriting
(CastleBranch)

Video scriptwriting
(CastleBranch)

Newsletter
(CastleBranch)

Newsletter
(CastleBranch)

Article
Stress Can Work For You
(Greater Wilmington Business Journal)

Article
What’s in Your Board Member Toolbox?
(Greater Wilmington Business Journal)

Article
Don’t Let Grinch Ruin Your Holiday Cheer This Year
(Greater Wilmington Business Journal)

Article
An Undersea Tribute to Life
(Greater Wilmington Business Journal)

Website copy
The Long (and Short) of LFI
(Innovative Public Relations)

Website copy
Thermosets vs. Thermoplastics
(Innovative Public Relations)

Report
(Duke University)

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"Innovate" hype video - scriptwriting

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The annual Health Systems National Summit is the definitive event for the U.S. Pharmaceuticals & Animal Health division at Cencora (a Fortune 10 company), attracting leaders from some of the most influential health systems across the U.S. each year. Leadership wanted a hype video to kick off the 2025 Summit's general session in Austin, TX to help promote Accelerate Pharmacy Solutions, a portfolio of services helping health system pharmacies improve efficiency, drive revenue, and keep patient care within the health system ecosystem.  I began putting together a script based on some popular videos promoting Google AI, working to give a human face to a suite of technical solutions while reflecting Cencora's role as a leading global pharmaceutical logistics company. Coordinating efforts with a cross-functional team of Cencora leadership and video production vendor I went through several iterations of a script, landing on a hopeful, inspirational storyline highlighting the impact...
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Pharmacy Outlook report - writing/editing

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Cencora's 2026 Pharmacy Outlook highlights benchmarking data on specialty, 340B, infusion, and more from 100+ health system pharmacy leaders. At over 60 pages, this flagship thought leadership asset -- distributed in print and electronic form -- is key to how the company positions itself as a strategic health systems partner. The project behind this publication began with an extraordinarily short four-month timeline that involved creating a multi-question survey emailed to leaders at regional health systems, community hospitals, integrated delivery networks, ambulatory centers, and critical access hospitals across the U.S. with an average pharmacy spend of $144.8M.  In addition to helping craft and proof survey questions, my role involved developing an outline of the entire report; coordinating review of survey results with six different teams representing areas reflected in the results; interviewing dozens of team members about what the results represent; and then writing and edit...
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Online portal - UX writing/marketing copywriting

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In late 2024 Cencora's UX/UI design team needed help with user guide instructions for a new online portal. They were working on developing Cencora Connect as a one stop shop for customers to find all of their Cencora solutions in one place, rather than having to bookmark multiple independent websites requiring individual logins, etc.  Over a three-month period I collaborated with multiple UX/UI stakeholders individually as well as in ongoing weekly group meetings, translating technical jargon into easy-to-understand language to engage the user in a conversation. We used Figma to work our way through hundreds of pop-up instructions and individual pages, sharing thoughtful back-and-forth conversations and feedback until we reached consensus.  During this project I was working on a parallel track to develop strategic messaging about Cencora Connect, revolving around what it is, what it does, and what benefits it provides users. I worked closely with designers on our Brand and Cre...
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