Duke iPod First Year Experience - PR/media relations

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I'm proud to have been a part of the Duke University team winning the CASE Circle of Excellence award for comms/PR work on promoting the Duke iPod First-Year Experience that introduced personal electronic devices into the classroom environment back in 2004. I headed up the PR for that effort in my role as News and Information Manager for the Duke University Office of Information Technology. We landed substantive coverage across a wide spectrum of local/national/international outlets ranging from The Chronicle of Higher Education to ABC World News Tonight to MTV News.


Press Release:

Duke to Give Apple iPods to First-Year Students for Educational Use

(Click for original Duke University press release by David Menzies)  — Duke University will distribute Apple iPods to its incoming freshmen, as part of an initiative to encourage creative uses of technology in education and campus life. The pocket-sized digital devices, which can download and make use of both audio and text material, will be preloaded with Duke-related content, such as information for freshman orientation and the academic calendar. (Click for resulting Inside Higher Ed coverage)






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