Patient assistance flyer - marketing copywriting

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Rush marketing jobs are just as common in corporate settings as they are in agencies. The trick is juggling the various elements that go into producing a quality piece to get it to the finish line on time while not sacrificing competing timelines for additional projects.

On September 15, 2025 a marketer at Cencora reached out with a high-priority request for a one-page flyer launching a patient assistance offering with a shift to an accelerated implementation date. Working through a handful of slides from a PowerPoint deck and a solution brief, I began crafting an outline while at the same time reaching out to the graphic designer assigned to the project to coordinate how much space we would have for content. Using the feedback from the designer, I began filling-out the outline and working toward a first draft.

The initial ask was for a first round of content review by September 15, and a final draft of the designed marketing slick by September 26. Through proactive collaboration and project management, we were able to secure approval of a fully designed marketing slick on September 23, 2025.

The flyer was distributed electronically to directors of health system pharmacies nationwide, with print copies distributed at multiple events in the following months.

Click here to view the final draft

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