MedTray case study writing/editing - Cencora, Inc.

In the fall of 2023, Cencora's U.S. Pharmaceuticals & Animal Health (USPAH) division launched a campaign to promote its medication tray solution (MedTray) with health system pharmacies. The solution is comprised of medicine with Radio-Frequency Identification (RFID) tags, a hand-held scanner, and dedicated mobile application accessed via a smartphone, iPad, or computer.

It's geared toward helping busy health system pharmacies better mange inventory and track products in trays of medicine as they are distributed throughout the hospital. Pharmacy staffers are able to receive alerts about soon-to-expire medications, and once a medication is distributed it is flagged within an automatic inventory system to keep supplies fresh. The entire solution saves time and money and helps to cut down on errors.

I was tasked with building a case study on the successful implementation of MedTray by CHRISTUS Health, a large Texas-based health system. After performing research and interviews with a collection of internal subject matter experts and CHRISTUS Health leaders, I put together a 1,000-word piece, managed reviews by Cencora and CHRISTUS Health stakeholders, and coordinated with our design team on digital and print copies to be distributed directly and at events.

The USPAH marketing team coordinated with Cencora's external communications team to pitch the case study to RFID Journal, a major industry trade publication. In early 2024, they published a full-length feature article on Cencora's MedTray solution and CHRISTUS Health, thus repurposing the content and maximizing R.O.I.

[NOTE: The samples below refer to AmerisourceBergen, which was Cencora's previous name. The case study was developed during transition to the new corporate brand.]

Please click here to read the case study (pre-design).

If you are interested in reading the RFID Journal article, please click here.